Author(s)

Yekun Fang

Corresponding Author

Yekun Fang

ABSTRACT

Economics is always a knowledge of choice weighting different options and judging predictable results. However, people are not able to make so-called optimum choices as effortless as they should in economic theories, not even economists. In this study, we briefly discuss behavioral reasons why we, homo sapiens, cannot be omnipotent homo economicus handling everything carefully and skillfully. Therefore, based on these common factors, changes in choice architecture, so-called nudges, are applied to adjust people’s decision. Specifically, nudge methods are described in several distinct aspects with related cases. Fortunately, practitioners with an official background have taken advantages of nudges in reviewing and modifying existent

KEYWORDS

Nudge; Behavioral economics; Public policy