Author(s)

Zhitan Feng, Shuting Zhu

Corresponding Author

Zhitan Feng

ABSTRACT

In the current environment, the hardware base and technical level of China's fresh logistics are relatively low, and the lack of professional logistics talents hinders the development of fresh logistics. How to promote the development of fresh logistics has become an important issue for enterprises. In order to meet the needs of consumers and to achieve sustainable development, fresh enterprises are changing, but as an emerging field, fresh e-commerce will inevitably encounter poor information, unreasonable logistics layout and consumer approval. The rate is not high and so on. Therefore, the regular evaluation and analysis of the logistics distribution model of fresh enterprises has important significance for continuously improving the level of logistics and distribution. This paper takes the evaluation of the boxed fresh Logistics distribution model as the research topic, and uses the Analytic Hierarchy Process (AHP) and fuzzy comprehensive evaluation method to evaluate and analyze the logistics distribution model of Hema Xiansheng, points out its existing problems, and puts forward some suggestions. This includes reducing distribution costs, improving customer satisfaction, and improving information technology

KEYWORDS

Fresh logistics; evaluation system; AHP; fuzzy comprehensive evaluation