Author(s)

Yiming Shao, Tingting Miao, and Yu Lu

Corresponding Author

Yiming Shao

ABSTRACT

The time-honored brand products have become the white moonlight of many consumers because of their unique historical and cultural characteristics. They have also been trusted and loved for years because of their superior quality and credibility. However, with the changes of the times, the same type of products emerge in an endless stream and continue to improve in the competition, while the time brand gradually fades out of the consumer's sight with its own aging and weak propaganda links, and even eventually withdraws from the competitive market. This article takes the Big White Rabbit brand as the object, uses Python and ROST CM to analyze the online reviews, analyzes the survival status of the time-honored brand, and proposes relevant suggestions for its future development.

KEYWORDS

Time-honored brand; online comment; sentiment analysis; python