Author(s)

Lijuan Xiong, Sisi Zhang

Corresponding Author

Lijuan Xiong

ABSTRACT

The pattern of Goat Horn Flower is the most representative pattern in Qiang embroideries, which embodies the Qiang women’s creative wisdoms. Through the combing of Qiang folk stories, and from the perspective of semiotics to interpret its patterns, it is helpful to improve the understanding of Qiang embroidery patterns and enhance the understanding and identity of Qiang culture. By combing Qiang folk stories describing the Goat Horn Flower, the author find that the connotation of the Goat Horn Flower is the gestation of life, the yardstick of morality and ethics, and the embodiment of wisdom, bravery, beauty and purity. As a symbol, the Goat Horn Flower is influenced by the sender in the communication elements in Qiang embroidery works, that is, Qiang women use the letters (media) to regard the Goat Horn Flower as the symbol in the form of embroidery, and convey the content of the message to be transmitted by the sender to the recipient. From the folk stories, the author interprets the patterns of the Goat Horn Flower from the perspective of semiotics, and finds that the industrious and beautiful Qiang women write the hymns for life with needles as pen and lines as ink.

KEYWORDS

Semiology, Goat Horn Flower, Embroidery pattern, Qiang folk stories