Author(s)

Veronika Katermina

Corresponding Author

Veronika Katermina

ABSTRACT

The article analyzes English urbanistic neologisms in mass-media discourse. It is in this sphere that the word should have expressiveness, attract the attention of the audience for which lexical units are often constructed to perform a certain communicative task. At the same time, it is the mass media that turns out to be the distributor of the neologisms, a means of their popularization. Linguists study national character, emphasizing the importance of vocabulary first. Being national-specific, neologisms through their space realize the categories that people of a particular culture think, and the boundaries in which they are set for the purpose of perception and analysis of the surrounding world. The article emphasizes that the analysis of English new vocabulary helps to identify the vision of the language personality of the typical and specific characteristics of its people.

KEYWORDS

Urbanisms, mass media discourse, national and cultural aspect, language personality