Author(s)

Chengfeng Gao, Qi Zhao, Zhicheng Hu and Minghong Wei

Corresponding Author

Chengfeng Gao

ABSTRACT

This paper explored the motivation and influencing factors of family tourism decision- making from the perspective of adult children. Through the in-depth interviews with 18 college students, this paper collected text data and constructs a conceptual model based on grounded theory, which extended the tourism decision-making literature to the family life in the early period of empty nest, provided a reference for tourism marketers to target this market segment.

KEYWORDS

Family tourism, grounded theory, empty nest family, motivation