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Study on the Quality Improvement of Anxi Tea Manor from the Perspective of All-for-one Tourism

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DOI: 10.23977/emsd.2019.025


Yongqiang Ma, Jingxuan Liang

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Yongqiang Ma


Tea Manor is a new type of comprehensive leisure industry integrating tea planting, production, marketing, culture, tourism and scientific research. However, during the development of cultural experience projects, due to local natural economic constraints, infrastructure construction, tourism enterprise services and tourist personnel services have encountered relatively large difficulties. How to effectively improve the quality of tea manor tourism services is crucial in the context of all-for-one tourism. In view of this, this paper uses the IPA model, combined with the actual situation of the service quality of Anxi Tea Manor, to study and analyze the tourism service quality of Anxi Tea Manor in three dimensions including Public infrastructure service, Corporate service and Traveling attendant services.


All-for-one tourism, tea manor, service quality, IPA model

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