Author(s)

Bingxuan Li

Corresponding Author

Bingxuan Li

ABSTRACT

Since the film industrialization reform, the growing spiritual and cultural needs of people, the cultural media industry has undergone rapid growth. China’s film market has also shown a booming trend, both in terms of market size, the number of people watching movies, and the number of cinemas and silver screens. According to case study based on Wanda Film acquiring Muwei Fashion, this paper proposes some possible suggestions for the mergers and acquisitions in the cultural media industry from the perspective of investors on the basis of analyzing the financial indicators and shareholder wealth effects before and after the merger.

KEYWORDS

M&A, Wanda Film, cultural media, Financial Statements