Author(s)

Bin Fu

Corresponding Author

Bin Fu

ABSTRACT

Driven by the economic globalization, it has become an irresistible trend for Chinese enterprises to do international business throughout the world. However, most Chinese enterprises encounter failure in transnational operation, and the main reason is that these enterprises are unable to properly deal with cultural conflicts. Therefore, the primary task of Chinese enterprises in cross-cultural dynamic environment is to seek a set of cultural integration mode suitable for enterprise development so as to resolve cultural conflicts. The connotation of cultural integration mode is the organic combination based on the common points of two different cultures, thereby creating a new culture suitable for the development of enterprises, that is, integration and innovation. Proper cross-cultural management strategies should be adopted in the process of cultural integration. It is necessary to take a series of measures to give full play to the potential and advantages of multiculturalism and build a unique enterprise culture such as identifying cultural differences, strengthening cross-cultural communication, carrying out cross-cultural training and establishing a common value system.

KEYWORDS

Cultural conflict, cross-cultural management, integration and innovation, common values