Author(s)

Jiarui Xu

Corresponding Author

Jiarui Xu

ABSTRACT

With the rapid development of big data technology application, the impact of supply chain on the core competitiveness of enterprises has increased. This paper analyzes the problems existed in the auto parts supply management, automobile vehicle manufacturing process and automobile vehicle sales link, proposes the optimization strategy of the automobile manufacturing supply chain under the background of marketing big data, and adopts the optimization solution of establishing marketing big data platform, providing suggestions for the optimization of supply chain management in the automobile industry.

KEYWORDS

Big data technology application, automobile industry, auto parts supply management, automobile vehicle manufacturing, automobile vehicle sales