Author(s)

Cai Niekui

Corresponding Author

Cai Niekui

ABSTRACT

With the development of Internet information technology, the era of self media has come quietly. Under such circumstances, the ideas and values of the Youth League members have also been affected by the Internet age. In the grassroots league construction in higher vocational colleges, the media is a double-edged sword. On the one hand, the emergence of the media has provided the possibility for grassroots league construction to innovate its own way of work. On the other hand, the rise of media has also led to the diversification of values among young students, resulting in a weak sense of league members. In the face of this situation, how to effectively use the advantages of the media to strengthen the work and avoid the harm that it may bring for the construction, it has become a problem that higher vocational colleges have to face. This paper, starting with the analysis of the characteristics of self media, explores the problems encountered in the construction of higher vocational colleges in the era of self media, and points out some pertinent solutions.

KEYWORDS

Self media era, higher vocational colleges, grassroots league construction