Author(s)

Hengwang Zhang

Corresponding Author

Hengwang Zhang

ABSTRACT

According to the specific requirements of higher education teaching reform in the new era, focusing on the actual teaching and personnel training of product design undergraduate major in local colleges and universities in Shandong Province, combining with the development advantages of local enterprises, this paper focuses on training students' employment and entrepreneurship ability of Product Design Major, perfecting the teaching mode and reforming the teaching methods of product design courses. The goal is to improve the practical ability and core professional accomplishment of the students majoring in product design. Starting from theoretical analysis, empirical research, rational research and case practice, this paper systematically studies the employment and entrepreneurship of product design graduates in local colleges and universities.

KEYWORDS

Product Design Major, Graduates, Problems of Employment