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Analysis of Factors Affecting Rural E-commerce under the Background of Big Data

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DOI: 10.23977/icemei.2019.019


Zhou Rui

Corresponding Author

Zhou Rui


Rural e-commerce has become an effective means of developing the rural economy, serving the "three rural" and precision poverty alleviation. At present, rural e-commerce has achieved initial achievements, but it has also exposed many problems. This paper first analyzes the theoretical basis of the practice of agricultural products e-commerce model in the context of big data. Through the research on rural e-commerce data, it is found that the factors affecting the development of rural e-commerce include road traffic, geographical advantages, logistics support, Internet construction, rural finance, education and training, and university student village officials. This analysis is conducive to the further development of rural e-commerce in the future.


Rural e-commerce, Big data background, Influencing factors

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