Author(s)

Shuang Guo, Jing Ren

Corresponding Author

Shuang Guo

ABSTRACT

Buy Together, founded in September 2015, is a third-party social e-commerce platform focusing on C2B model. By forming groups with friends, family, or neighbors, users can purchase high-quality goods in groups at a lower price. The social concept formed through communication and sharing has formed Buy Together's unique new social e-commerce thinking. Buy Together reached 385.5 million annual active users in 2018, surpassing JD and become the second largest e-commerce platform in China. Buy Together has accumulated more than 300 million users in just three years, and its rapid growth has attracted people's attention. We can see that the most important reason for its success is the low selling price, and the most important factor that determines the selling price is cost. This paper analyzes the factors that affect the cost of products in Buy Together from multiple perspectives and puts forward some suggestions.

KEYWORDS

Buy Together, e-commerce cost