Author(s)

Jing Zhu

Corresponding Author

Jing Zhu

ABSTRACT

For the performance evaluation methods of comprehensive financial enterprises that are lacking in the existing performance evaluation methods, this paper constructs a comprehensive performance evaluation model for financial enterprises by taking the comprehensive financial enterprises of banks and insurance as the research object. The weight of evaluation index was determined based on analytic hierarchy process, and the fuzzy comprehensive performance of comprehensive financial enterprise was proposed. The evaluation method is selected and the case analysis is applied to the application of the comprehensive performance evaluation model of “bank + insurance”.

KEYWORDS

Financial enterprise, performance evaluation, financial indicator, analytic hierarchy process, fuzzy comprehensive evaluation method