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Research on influential factors of e-commerce development: Evidence from China

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DOI: 10.23977/gebm.2019.012

Author(s)

Zhuo Yang, Hongan Xiao

Corresponding Author

Zhuo Yang

ABSTRACT

This paper uses the data of e-commerce development in 2008-2017 to construct a multivariate regression model for the influencing factors of e-commerce development and analyze it. The results show that the development of the logistics industry and the increase in Internet penetration rate are conducive to the growth of e-commerce transactions. According to the conclusions of the empirical analysis, This paper believes that in the process of logistics development and Internet promotion, capital investment and policy support should be increased to promote the sustainable development of e-commerce.

KEYWORDS

E-commerce, Development, Influencing factor

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