Author(s)

Shize Liu

Corresponding Author

Shize Liu

ABSTRACT

This paper briefly introduces Xiaomi Corporation, sorts out the changes of the Corporation's external environment (market environment) and internal environment since the establishment of Xiaomi Corporation, in order of time, from the initial stage, the nirvana stage and the new dilemma. Analyze and summarize the management strategy of Xiaomi Corporation for more than 8 years. Finally, the Corporation proposed strategic improvement for Xiaomi Corporation. It is hoped that Xiaomi Corporation can adhere to the differentiation strategy and cost leadership strategy, consolidate the low-end market, impact the high-end market, and strive to have representative models at various price points to expand market share and realize the enterprise and maximum prosperity.

KEYWORDS

Xiaomi Corporation, mobile phone, strategy, improvement