Author(s)

Xuefeng Zhao, Dongtao Sun

Corresponding Author

Xuefeng Zhao

ABSTRACT

The arrival of big data era brings new development opportunities for the development of rural e-commerce, however, limited by factors such as infrastructure, talent technology and so on, most rural e-commerce enterprises do not have deep excavation and effective use of operation data, and fail to achieve efficient marketing transformation, so that how to use big data technology to apply precision marketing to rural e-commerce is very important to its own development. This thesis analyzes the current progress situation and existing problems of rural e-commerce under the background of big data, and puts forward the precision marketing strategy of rural e-commerce, in order to improve the rural e-commerce ecology and promote the sustainable development of rural e-commerce.

KEYWORDS

Big data, precision marketing, rural e-commerce