Author(s)

Li Suo, Yingwei Li

Corresponding Author

Li Suo

ABSTRACT

In life, each commodity strongly stimulates people's senses in different ways, arousing the desire to buy. It can be said that the charm of packaging is an irresistible yet attractive selling method in modern society. Each well-designed package is enough to stimulate inner impulse. So from a certain point of view, what people actually buy may not be the product itself, but a concept of packaging or a culture and character that goes beyond it. Successful packaging design can impress people and directly affect consumers' desire to purchase. The integrated application of “five senses” in packaging design brings new sensory experiences to consumers, stimulating consumers’ sensory organs through different colors, materials, tastes, and sounds, thereby affecting consumers’ psychology, and thus achieving consumer purchases.

KEYWORDS

Packaging, pattern design, people sense