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Research on Customer Relationship Management of Forest Tourism Service Industry Based on CRM System

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DOI: 10.23977/cii2019.95


Qiaoting Zhou

Corresponding Author

Qiaoting Zhou


Eco-tourism has achieved rapid development in recent years and is extremely prominent in the global tourism industry. Among them, the development of forest tourism is in good shape and the development speed is very fast. Based on the perspective of customer relationship, the article will analyze the service problems in the forest tourism service industry and explore how to adopt CRM technology and ideas to improve the quality of domestic forest tourism services to a higher level.


CRM system, forest tourism service industry, customer relationship management

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