Author(s)

Weiyan Meng

Corresponding Author

Weiyan Meng

ABSTRACT

Traditional Chinese painting art is one of the Chinese national cultures, the integration of traditional Chinese painting art and modern packaging design is a direction of nationalized design. How to inherit China's excellent national cultural heritage, use traditional Chinese painting elements in modern packaging design, it is worth thinking about. Traditional Chinese painting is also an artistic treasure of China, which is the essence of Chinese cultural development; it has a high cultural value and highlights the cultural and artistic image of the country, it is a combination of symbolic elements of China and invaluable treasure of the; country and it has rich traditional art value. Packaging has become an indispensable part of the development of modern society, food; clothing, articles for daily use, etc. need to be packaged for decoration and interpretation. In order to enhance the creativity of packaging design, traditional Chinese painting elements can be incorporated into it, which can enhance the novelty of packaging design, can also realize the inheritance of Chinese traditional culture. This paper analyzes and explores the application of traditional Chinese painting elements in packaging design.

KEYWORDS

Traditional Chinese painting, packaging design