Author(s)

Chunyue Zhao

Corresponding Author

Chunyue Zhao

ABSTRACT

The development strategy of the Guangdong-Hong Kong-Macao Greater Bay Area as the research background and the "user-participatory design" idea as the research basis in this paper, based on the analysis and reference of successful cases of domestic and foreign regional cultural tourism brand building, cultural tourism brand design as the "touch point" for interaction between people and cities’ brands, with this goal, audiences' participation and sense of belonging has important guiding significance for successfully promoting the building of cities’ brands and cities’ economic development.

KEYWORDS

"User participatory design" idea, Guangdong-Hong Kong-Macao Greater Bay Area, cultural tourism brand building