Author(s)

Haiyan Yu

Corresponding Author

Haiyan Yu

ABSTRACT

Tourism festivals are getting more and more attention. The hosting of Chongqing's tourism festivals activities is of great significance to the economic and social benefits of the region, but Chongqing's tourism festivals activities are still immature, so there are some problems. This article starts with the analysis of the current situation in Chongqing and focuses on the discussion of the development strategy thinking of its tourism festival, and proposes the related countermeasures and suggestions.

KEYWORDS

Chongqing, tourism festivals, current situation, countermeasure