Author(s)

Sun Yingling

Corresponding Author

Sun Yingling

ABSTRACT

This paper introduces the concept, purpose and trend of new retail model, and its characteristics compared with traditional business model. Taking FreshHema as an example, it analyses the development of new retail model in the direction of Shangchao. From the position, significance and advantages of Boxed Horse Fresh Life in the new retailer's super-field, it is found that there are problems of payment experience, cost input, commodity loss and customer experience in Boxed Horse Fresh Life, and some feasible suggestions are put forward for the problems found.

KEYWORDS

FreshHema, New retail, Business transformation