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Strategy Adjustment of Ideological and Political Work in Universities Under the Background of Omnimedia

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DOI: 10.23977/ieesasm.2019.020

Author(s)

Su Li

Corresponding Author

Su Li

ABSTRACT

with the rapid development of science& technology and economy in China, new media technology in China are becoming more and more influential. A new media era has formed as a result of the combination of traditional and new media. With the continuous development of new media and the challenges of the new era, the ideological and political work in universities in China is also facing great challenges. Therefore, this paper mainly discusses the concept and connotation of the whole media, and discusses the problems existing in the ideological and political work in the new era. Finally, in view of these problems, this paper analyzes how to adjust the methods and strategies of ideological and political work in universities in the new era of omnimedia

KEYWORDS

Omnimedia, Contemporary time, Ideological and political work, Strategy

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