Author(s)

Hu Ningxue, Li Jiming

Corresponding Author

Li Jiming

ABSTRACT

As the latest product of the development of Internet finance, equity-based crowdfunding is gradually becoming an important part of the construction of China's multi-level capital market and a new method to solve the financing difficulties of small and medium-sized enterprises. Based on the data of Renren investment platform, this paper conducted an empirical analysis, and through the factor analysis method, specifically explored the influence of factors such as dividend frequency, financing amount, number of followers and investment proportion of investors. The findings indicate that project quality factor, project guarantee value factor, external influencing factor and enterprise scale factor have a significant impact on investors' investment intention, thus providing a reference for enterprises to improve the completion rate of KIA crowdfunding.

KEYWORDS

KIA crowdfunding, financing success rate, factor analysis, influencing factors