Author(s)

Yi Kui, Cheng Honglei

Corresponding Author

Yi Kui

ABSTRACT

with the continuous improvement of people's living standards and the rapid development of information media, the separation development of traditional film and television culture and tourism industry has become increasingly difficult to meet the growing demand of consumers for cultural tourism. At the same time of implementing all-for-one tourism strategy in Jiangxi, the coupling development of film and television culture and tourism industry is quietly rising. Based on this, this paper analyzes the development context and path of the coupling of film and television tourism industry in Jiangxi Province from the perspective of all-for-one tourism, explores many problems existing in the coupling, integration and collaborative development of the two. And according to the overall development situation of Jiangxi Province at this stage, this paper discusses the countermeasures and suggestions for the future coupling development of film and television culture and tourism industry in Jiangxi Province from the two aspects of enterprise and government, through the four levels of product, film and television, industrial chain structure and personnel training.

KEYWORDS

Jiangxi, Film and television culture, All-for-one tourism, Coupling development