Author(s)

Jing Zeng, Zhanzhi Yao

Corresponding Author

Jing Zeng

ABSTRACT

as China's national strength is gradually stronger, the emphasis on cultural soft power is becoming more and more obvious. As the main place for cultural relics information dissemination, the cultural resources contained in the museum are unfathomable. Although each museum has characteristic cultural relics, there are still many developmental cultural relics that have not been paid attention to. Therefore, the propaganda concept of cultural articles with the “unrefined jade age” as the starting point is very consistent with the emphasis and development of the country's cultural soft power in recent years. This article will take the existing jade cultural relics of jinsha site museum as an example to describe the cultural propaganda value of the jade and its propaganda methods. In the form of narration and development, the jade culture will be brought to the stage of the times, and further promote the excellent chinese culture and the characteristics of jinsha site museum.

KEYWORDS

Jinsha Culture, Jade, Culture Spread, Product Design