Author(s)

Du Yang

Corresponding Author

Du Yang

ABSTRACT

with the Increasing Globalization, the Communication between China and Other Countries in the World is Increasingly Close, and China's Influence on the World is Also Growing. Foreign Publicity Translation Plays an Important Role in Our Country's Foreign Exchange. It is an Important Window for Our Country to Shape and Spread the National Image, and It is of Great Significance to Enhance the Cultural Soft Power. as Far as the Current Situation is Concerned, There Are Many Deficiencies in Our Country's Publicity Translation, Such as Many Mistakes and Lack of Standardization, Which Seriously Damage Our Country's National Image. This Paper Explores the Norms of Publicity Translation from the Perspective of National Image, Hoping to Play a Certain Role in China's Publicity Translation.

KEYWORDS

Intercultural Pragmatics, Perspective, Publicity, Translation