Author(s)

Huang Bo

Corresponding Author

Huang Bo

ABSTRACT

in the Context of Consumption Upgrading, the Quality of National Life is Gradually Improving, and the Requirements for Fitness and Leisure Are Constantly Improving. However, in the Process of the Development of the New Era, the Leisure and Fitness Industry in China Has Serious Problems Such as Lack of Innovation, Invalid Supply and Backward Structure. from the Perspective of Industrial Structure Innovation, We Need to Provide Sufficient Power for the Supply side Structural Reform of China's Fitness and Leisure Industry, So as to Improve the Supply of Commodities and Lay the Foundation for the Development of Fitness Industry. Based on the Theory of Supply side Structure, This Paper Analyzes the Dilemma of Supply side Structure of Fitness Industry, and Puts Forward the Corresponding Countermeasures.

KEYWORDS

Fitness and Leisure Industry, Supply side, Reform, Optimization Pat