Author(s)

Wu Yu

Corresponding Author

Wu Yu

ABSTRACT

Objective Service Design is a New Trend of Design and Development Driven by Economy. from the Point of View of Service Design, This Paper Summarizes the Characteristics of Service Design, Discusses the Relationship between Service Design and Product Design, Analyzes the Problems in Product Innovation, and Analyzes the Principles and Methods of Product Innovation under the Service Concept. the Methods of Literature Study, Case Analysis and Graphic Guidance Are Used in the Analysis. the Conclusion is That If You Want to Innovate Your Product, You Must Have Innovative Design Thinking Mode. the Use of Service Design Concept is a New Trend of Product Design Innovation, Which is the Main Way to Transform Products from Productization to Service. the Discussion of Service Design on Product Innovation Link Follows the General Trend of Human Oriented Design and Development.

KEYWORDS

Product Design, Innovation, Service Design