Author(s)

Yuting Yi

Corresponding Author

Yuting Yi

ABSTRACT

in China, Small and Medium-Sized Enterprises Are Mainly Operated by Entrepreneurs. Due to the Lack of Resources, They Need to Rely on Entrepreneurship and Innovation for a Long Time to Promote Business Growth. Nevertheless, Smes Play a Very Important Role in China's Economic Development. Different Resources Will Lead to Different Behaviors of Smes. Therefore, It is Necessary for Small and Medium-Sized Enterprises to Identify and Use Innovation Opportunities, Propose Planning Objectives and Formulate Long-Term Strategies. At the Same Time, through Cooperation with the External Environment, We Can Get the Average Return and Realize the Strategic Competitiveness. the Spirit of Innovation Strategy Can Encourage Small and Medium-Sized Enterprises to Manage and Identify Sustainable Competitive Advantages. Then, through It to Find New Business Opportunities, Sme to Strengthen the Management and Adjustment of Resources. in China's Economic Development, Small and Medium-Sized Enterprises Play an Important Role. the Rapid Development of Small and Medium-Sized Enterprises Has Become an Important Part of China's Market Economy, Promoting the Development of Social Productivity. Therefore, More and More Small and Medium-Sized Enterprises Establish Their Competitive Advantages and Intangible Assets through “Bottleneck Assets”, Which Are Combined, Transferred, Accumulated and Protected. the Resource-Based Theory Evolved from the Core Competitiveness Emphasizes That the Company's Competitive Advantage Lies in Its Valuable Tangible and Intangible Resources. Because of the Heterogeneity of Resources, It Can Change Short-Term Competitive Advantage into Sustainable Competitive Advantage. Most Smes Are Good At Finding Opportunities. Information Source is the Key to Decision-Making. the Ability of Rapid Analysis and Analysis Can Provide Smes with Sustainable Competitive Advantage, So It is Also Worth Paying Attention to the Core Competitiveness.

KEYWORDS

Big Data, Smes, Innovation