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Research on Marketing Strategy of Small and Medium Sized Logistics Enterprises under the Background of “Internet +”

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DOI: 10.23977/ieesasm.2019.113

Author(s)

Ling Li

Corresponding Author

Ling Li

ABSTRACT

the Information Revolution Based on Internet Technology Promotes the Rapid Development of Modern Logistics Industry. It is Necessary for Small and Medium-Sized Logistics Enterprises to Seize the Opportunity in the Internet Era. Based on the Era of “Internet +”, This Paper Analyzes the Marketing Status and Existing Issues of Smes. Starting from the Perspective of Market Research and Analysis, the Choice and Uniqueness of the Target Market, and 4ps Marketing Mix Strategy, Which Promotes the Long-Term Sustainable Development Strategy Deployment to the Target Marketing Proposal.

KEYWORDS

Internet + “, Small and Medium-Sized Logistics Enterprises, Marketing Strategy

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