Author(s)

Shi Jun

Corresponding Author

Shi Jun

ABSTRACT

Objective to Analyze the Artistic Expression and Practice of Modern Packaging Design for Illustration Elements. Methods Based on the Definition of Illustration and Its Artistic and Commercial Value in the Development Process, This Paper Explores Its Combination with the Modernization of Packaging Design, Analyzes the Application Status and Necessity of Illustration Art in Modern Packaging Design, and Then Highlights the Information of Packaging, the Nationality of Packaging, the Emotion of Packaging and the Times of Packaging in the End, the Value and Future Development of Illustration in Packaging Design Are Prospected from a Macro Perspective. Conclusion Illustration, as a Form of Product Expression, is Applied in Modern Packaging Design. Its Unique Aesthetic Form and Profound Connotation Not Only Make the Packaging Design More Rich, Vivid and Diversified, But Also Bring an Artistic Aesthetic Experience to the Packaging Works, Which Deeply Attracts the Public's Attention and Makes the Product Packaging Realize a Greater Value.

KEYWORDS

Illustration, Packaging Design, Artistry