Author(s)

Gao Depeng

Corresponding Author

Gao Depeng

ABSTRACT

In the new media environment, information has skyrocketed, and the information on college employment innovation guidance work has been relatively backward, making it difficult to give reasonable guidance to college graduates. At the same time, the supply and demand between universities and enterprises are constantly changing. The traditional college employment and entrepreneurship guidance can not meet the current needs, rational use of new media technology, reform and improvement of college employment and entrepreneurship guidance is to improve the employment rate of college students. The main means. The article expounds the impact of new media on the employment and entrepreneurship guidance work of colleges and universities, lists the problems existing in the guidance and employment of colleges and universities, and finally puts forward the development direction of college employment and entrepreneurship guidance work.

KEYWORDS

New media, Colleges and universities, Entrepreneurial employment guidance