Author(s)

Ren Ruiyao

Corresponding Author

Ren Ruiyao

ABSTRACT

from the Perspective of Inheritance and Protection of Intangible Cultural Heritage, by Widely Applying National Elements to the Field of Dynamic Visual Communication Design, Not Only Can Its Design Connotation Be Improved, But Also Be Conducive to the Transmission of Intangible Cultural Heritage. This Paper First Analyzes the Relationship between the Inheritance of Intangible Cultural Heritage and Dynamic Visual Communication Design, Then Discusses the Application Value of Ethnic Elements in Dynamic Visual Communication Design, and Finally Puts Forward Some Specific Application Countermeasures of Ethnic Elements.

KEYWORDS

Intangible Cultural Heritage, Dynamic Visual Communication Design, National Element