Author(s)

Guiyuan Shao

Corresponding Author

Guiyuan Shao

ABSTRACT

in the Context of Digital Media, New Media Communication Has a Significant Impact on Film and Television Content. on This Basis, This Paper Briefly Analyzes the Characteristics of Digital Media and New Media, and Discusses the Influence Factors of New Media Communication on the Production of Film and Television Content Based on Digital Media from the Aspects of Innovating the Production Mode of Film and Television Content, Changing the Service Target of Audience Group, Enhancing the Film and Television Experience of New Users, Opening Up Various Channels of Film and Television Communication, Etc.

KEYWORDS

Digital Media, New Media Dissemination, Film and Television Content, Production Impact