Author(s)

Li Cheng

Corresponding Author

Li Cheng

ABSTRACT

New Media Technology Has Been Widely Used in All Walks of Life Since Its Birth, and Has Been Active in People's Production and Life. for the Ideological and Political Education in Colleges and Universities, New Media is a “Double-Edged Sword”, Which Not Only Broadens the Knowledge and Vision of College Students, But Also Brings a Lot of Influence to Their Thoughts and Behaviors. in the Face of a Series of Challenges Brought by the New Media to the Ideological and Political Education in Colleges and Universities, It is Very Important to Actively Explore the Reform Path of the Ideological and Political Education Mode and Promote the Effective Development of Ideological and Political Education in Colleges and Universities.

KEYWORDS

New Media, Ideological and Political Education, College Students