Author(s)

Yunhuang Meng

Corresponding Author

Yunhuang Meng

ABSTRACT

as the Main Communication Channel of Xi Jinping's Thought of Socialism with Chinese Characteristics in the New Era, the Propaganda Task and Direction Shouldered by the News Media Should Be Gradually Adjusted to Make Due Exploration for the Construction of the Socialist News Communication System with Chinese Characteristics. with the Decline of Traditional Media, New Media Communication Has to a Large Extent Controlled and Mastered the Leadership of Youth Culture. a Lot of Multimedia Practitioners Think That Paper Media, as a Form of Communication, May Continue to Shrink or Die out, and the Development of Media Will Encounter a Period of Confusion. Based on the Above Changes, How to Find out the Role Orientation in the New Situation and the Win-Win Point in the Development of Traditional Media and New Media is a Problem That Every Journalist Must Think about and Practice.

KEYWORDS

Party Spirit Principle, Media Transformation, Public Opinion Guidance