Author(s)

Xingchun Zhang

Corresponding Author

Xingchun Zhang

ABSTRACT

Chinese Traditional Culture is the Cultural Foundation of the Formation and Development of Socialist Culture with Chinese Characteristics in the New Era. It is a National Culture Rooted in the Hearts of Chinese People, Permeated in Various Fields and Affecting People's Cognition and Behaviour. More and More Attention Has Been Paid to the Development of Traditional Culture. Chinese Traditional Culture is Closely Related to Ideological and Political Education in Colleges and Universities. Based on the Development of Traditional Culture Itself, the Needs of Ideological and Political Education in Colleges and Universities and the Needs of Training Talents, It is Urgent to Strengthen the Education of Excellent Traditional Culture. the Integration of Chinese Traditional Culture into the Ideological and Political Education of Colleges and Universities Provides Rich Educational Resources for Colleges and Universities, Promotes the Connotative Development of Colleges and Universities, and Cultivates Talents with All-Round Development, Which is Also Conducive to the Sustainable Development of Traditional Culture.

KEYWORDS

Traditional Culture, Ideological and Political Education, Comprehensive Development