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Based on the Analysis of Business Big Data in e-Commerce to Promote the Listing of Enterprises

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DOI: 10.23977/ieesasm.2019.257

Author(s)

Xiaoping Zhu, Yi Xiao

Corresponding Author

Yi Xiao

ABSTRACT

Based on the Role of Big Data Analysis in Promoting Marketing in e-Commerce, This Paper First Analyzes the Definition of Big Data, and Points out the Existing Problems in e-Commerce Marketing, Then Puts Forward Effective Strategies for Big Data e-Commerce Marketing, Expounds the Role and Significance of Big Data Analysis in Promoting Marketing in e-Commerce, and Finally Analyzes That Big Data Brings the Greatest Benefits to Enterprises to Promote the Sustainable Development of e-Commerce Enterprises.

KEYWORDS

Big Data, e-Commerce, Marketing

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