Author(s)

Lei Shi

Corresponding Author

Lei Shi

ABSTRACT

As the most closely connected person with students' study and life, college counselors become the first system of students' Ideological and political education. They are required to adopt a more professional and scientific mode of Ideological and political education in the new era to improve the level of students' education. In the Internet age, because students are greatly influenced by internet speech, the traditional didactic education method adopted by counselors is not in line with students' expectations, so new education strategies should be adopted with the help of big data technology to improve the training level.

KEYWORDS

Big data technology, University counsellors, Ideological and political education work