Author(s)

Xiaobo Liu

Corresponding Author

Xiaobo Liu

ABSTRACT

Business Chinese is a Special Purpose Chinese Used in Business Communication under the Business Background. the Ultimate Goal of Business Chinese Teaching is to Cultivate the Ability of Foreign Students to Successfully Communicate in Chinese in Business Environment. Cross-Border e-Commerce as a New Format Has Become the Main Channel for the Transformation and Upgrading of International Trade. Cross-Cultural Communication Ability is the Key to the Success or Failure of Cross-Border e-Commerce. Consumers from Different Countries Have Different Languages, Communication Methods, Aesthetic Differences, Religious Beliefs, and Cultural Practices. Therefore, the Development of Cross-Border e-Commerce is Not Smooth. Business Chinese Teaching Should Be Oriented to the Cultivation of Students 'Language Ability and Professional Skills in Order to Improve Students' Cross-Cultural Communication Ability in Different Environments. While Strengthening Students' Basic Language Skills Such as Chinese Language Knowledge, Listening, Speaking, Reading and Writing, the Cultivation of Intercultural Communicative Competence Should Become an Important Part of Business Chinese Teaching.

KEYWORDS

Business Chinese, Cross-Border e-Commerce, Cross-Cultural, Communicative Competence