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Research on the Development and Thinking Path of Animation Art in the Era of New Media

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DOI: 10.23977/ieesasm.2019.308

Author(s)

Yu Cai

Corresponding Author

Yu Cai

ABSTRACT

The rapid development of Internet promotes the vigorous development of media creation, and tends to the direction of diversification. In this new media era, the traditional animation has been greatly impacted, and the animation art is facing rapid changes, which has made a significant leap in the form of creation. Under the collision of new media and traditional media, the public has a new construction of aesthetic feeling, and also has more strict requirements for the dynamic presentation of animation art. This requires the animation art in the new media era to forge ahead, find new ideas for development, grasp the unique aesthetic requirements of the public, and then effectively combine technology and animation to present different vision Effect.

KEYWORDS

New media era, Animation art, Development, Thinking path

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