Author(s)

Fan Yile, Zeng Xiangyan

Corresponding Author

Fan Yile

ABSTRACT

with the Rapid Development of the Internet, Mobile Phones, Computers and So on Have Become Popular in People's Lives, Which Has Expanded the Information Sources of Internet Users to a Certain Extent. in the Era of Self Media, Internet Users Have More Extensive Channels to Receive Information, and the Speed Has Been Accelerating. in This Context, the Impact of Internet Public Opinion on People Will Be More Profound. How to Effectively Guide According to the Actual Situation Guiding Public Opinion is a Problem We Should Explore.

KEYWORDS

Self Media Era, Network Public Opinion, Function, Guidance Strategy