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Analysis on Risk Management Model of Second-Hand Car e-Commerce Platform Pricing-Based on the Revised Black-Scholes Pricing Model

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DOI: 10.23977/ieesasm.2019.381

Author(s)

Yuanyuan Chen, Lei Ren, Jun Yang

Corresponding Author

Lei Ren

ABSTRACT

The risk pain point of the used car e-commerce platform is mainly due to the difficulty in pricing, which is also one of the core goals of risk management and control of the used car e-commerce platform. Based on the characteristics of second-hand car pricing on e-commerce platforms, this paper discusses and analyzes the reasons for choosing an option pricing model, and constructs a revised BS pricing model that is more suitable for second-hand car pricing on the Internet, so as to improve the Internet + second-hand car pricing method and provide reference for the prevention of Internet financial risks.

KEYWORDS

Black-scholes pricing model, Used car e-commerce, Pricing method

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