Author(s)

Liyuan Wang, Huan Wang

Corresponding Author

Liyuan Wang

ABSTRACT

The sinking market is regarded as the 'final flow dividend' of the Internet industry, and various e-commerce platforms are accelerating the development of the sinking market. Promote the supply side business model innovation and industrial structure upgrading. The sinking market shows the b-end value, which is manifested in reshaping the modern value chain, supporting small and medium-sized micro enterprises, helping agricultural products to rise, innovating and upgrading the retail industry, and expanding imports to benefit the world. In the future, the consumption structure will change to olive type, the industrial structure will change to commercial ecosystem, and the cooperation structure will focus on 'industrial belt + e-commerce platform'. B-end value drives the realization of C-end value, and finally forms a win-win situation.

KEYWORDS

Circular electronic commerce, Sinking market, Electronic commerce platform, Business terminal value