Author(s)

Xuanjing Zhao

Corresponding Author

Xuanjing Zhao

ABSTRACT

With the introduction of national regulatory policies, the development environment of Internet financial information service industry is also changing, which increases the probability of financial risk faced by related enterprises. The application of Internet has been widely used in all aspects of people's life, which has a strong role in promoting the development of human economy and society. In the era of in-depth development of the Internet technology, traditional finance has gradually combined with Internet technology in depth. In order to overcome these risks and promote the healthy development of Internet finance, the United States, Britain and other developed countries have implemented measures to reform the regulatory system, change the regulatory model and enhance consumer protection. In order to maintain China's financial security, we should take some preventive measures, such as improving relevant laws and regulations, reforming the regulatory system, establishing financial consumer protection institutions, and strengthening the construction of financial infrastructure.

KEYWORDS

Internet, Financial investment, Risk assessment, Control, Analysis