Author(s)

Xi Sun

Corresponding Author

Xi Sun

ABSTRACT

the Curriculum is the Focus of Teaching Reform. Curriculum Reform is the Lifeline of Teaching Reform. the Curriculum Construction in Colleges and Universities Should Serve the Goal of Talent Training; the Education and Teaching Reform Reform Should Be in Line with the Scientific Frontier, the Professional Knowledge and the Practical Production. on the Basis of Analyzing Factors Influencing the Evaluation of Agricultural Products Distribution Service after the Exhibition, This Paper Puts Forward Suggestions on the Direction of Education Reform of Exhibition Logistics. Based on the Servqual Model, This Paper Uses the Analytic Hierarchy Process to Further Optimize the Model and Evaluate the Service Quality of Agricultural Products e-Commerce Distribution. Based on the Servqual Model, This Paper Enumerates the Important Knowledge Points and Factors in the Course of Exhibition Logistics, and Explores the Direction of Education Reform of This Course.

KEYWORDS

Servqual Model, Exhibition Logistics, Curriculum Reform