Author(s)

Xue Dong

Corresponding Author

Xue Dong

ABSTRACT

Today's era is at a stage of highly developed science and technology, rapid technological development, and high concentration of information. As China enters a new era of socialism with Chinese characteristics and the goal of building a beautiful China is becoming increasingly clear, in the face of the people's growing needs for a better life, the pursuit of spiritual culture is increasing. Visual communication design revolves around the public's aesthetic orientation, national customs, cultural context, and aesthetic appeal, digging for the meaning and form of Chinese attributes, inheriting and innovating, and creating design works that meet the needs of the people's lives and carry beautiful wishes. It is an important means to inherit and carry forward China's excellent traditional culture and an effective way to meet human needs. This article makes an analysis and research on how to introduce traditional graphics into visual communication design and construct the visual characteristics under the oriental cultural temperament.

KEYWORDS

Visual Communication Design, Traditional Graphics, Fusion